Addictomatic: The next step in web search?

Aggregation seems to be an emerging experience meme. (web 3.0 anyone?) Why create your own content, or functionality, when there are TONS of companies out there trying to be the next digg, or google, or youtube, or facebook, or... well, you get the picture... that you can leverage and bring together in one (overused buzzword alert) mashed-up experience?

I still use Google to find information on the specific, but Addictomatic is an interesting way to get an overall picture of how a specific thing (or topic) is being talked about on the web. Can be a fun distraction. NOW, if they'd just take a page from election.twitter.com and have the feeds update in real time...