EXPERIENCE
Siemens Business Services Media (Formerly BBC Technology)
Associate User Experience Director 2/02-Present
Lead experience designer/architect for multiple broadcast news, sports, and entertainment related digital workflow conversion and media asset management projects. Responsible for leading user requirements gathering and analysis sessions, the creation of user personas, use cases, interaction flows, the development of low and high fidelity prototypes, and user experience design specification documents.
- Lead interface designer for ESPN’s Digital Center Project, the largest digital sports broadcast center in the world, and the first to use a completely tapeless workflow.
Lead experience and brand designer for web-based media asset management e-commerce solutions. Responsible for leading user requirements and branding requirements gathering and analysis sessions, developing all artifacts as above, including usability, design, and branding briefs, as well as brand guidelines, and style guides. Responsible for running usability and brand seminars and workshops with client customers.
- Lead brand and interface designer for the BBC World Wide Motion Gallery portal. (http://www.bbcmotiongallery.com/) Created a new visual branding system to be used in print, video, and online, as well as created an engaging and usable online e-commerce experience, which was able to present to users, in a simple and understandable way, the complex process of stock footage licensing.
Lead experience designer for various broadband and wireless based applications, ranging from interactive television, and distance learning tools, to wireless entertainment portals. Responsible for the creation of design comps, user personas, usability and brand briefs, low and high fidelity prototypes, and user experience design specifications.
- Lead interface designer for 3 (Formerly Hutchison 3G), the first 3G wireless provider in the UK. Designed applications to prepare rich media content for delivery to wireless devices allowing UK users access to live sporting events, as well as pre-recorded video news, and entertainment content streamed directly to their cellular phones.
Art Directed sales presentations, videos, and tools that helped BBC Technology close vital North American business, such as projects for ESPN, DirecTV, and NPR, which enabled this new division of the corporation to become profitable in less than 2 years.
iXL — Digital Media & Broadband Solutions Practice Group
Art Director 2/00-2/02
Lead experience and brand designer for the development of various broadband-based applications, ranging from interactive television to distance learning tools. Responsible for leading user requirements and branding requirements gathering and analysis sessions, the creation of user personas, use cases, interaction flows, the development of low and high fidelity prototypes, user experience design specification documents, usability, design, and branding briefs, as well as brand guidelines, and style guides.
- Lead interface designer for distance-learning company Vidyah, creating their first product suite, a set of tools that allowed the syncing of time based streaming media with other web-based content.
User experience design consultant. Responsible for drafting usability and branding strategy briefs for rich media centric companies.
- Lead user experience consultant for Footage Now, a stock footage company that was acquired by Corbis to create its Corbis Motion e-commerce division. User experience strategy documents are still in use today.
Broadcast user experience consultant. Responsible for drafting usability and interaction design technology briefs for next generation, set-top box/interactive television projects.
- Lead user experience/broadcast consultant for NetTV, helping them create their first consumer focused set top box.
Art Directed sales presentations, videos, and tools.
- Lead interface designer for Kick Radio, creating a proof-of-concept demonstration of web-based, user created and recorded, radio broadcast tools and portal, which enabled the company to acquire funding.
HomeWarehouse.com
Senior Designer/Animator 11/99 —2/00
Created Flash animated “How-To” projects and page design and layouts for HomeWarehouse.com, a home improvement e-commerce site.
Varitel Modern VideoFilm
Broadcast Designer 04/98-11/99
Created dynamic animation, titles, and mattes for broadcast commercial spots for myriad clients including:
- Adidas national spot for Chiat Day
- Award winning Pacific Bell and SBC Spanish language spots for Headquarters Communications
- Clio Award winning First Union Bank spots debuting during the Super Bowl for ILM Commercial Productions
Designed look and feel for presentation/tradeshow videos for myriad clients including:
- Sun Microsystems sales videos for GroupX Productions
- National Semi Conductor sales videos for Priscarro and Hukari
- Eidos E3 video wall for Kenwood Production Group
- Schwab instructional videos for John Crane Films
- Novellus Interactive multi-media ride for Delphi Productions
Adobe Systems
Dynamic Media Designer 08/96-04/98
Created dynamic media animation for trade shows and the Adobe branding campaign.
Created artwork for sales and tradeshow demos for all Adobe products.
Designed tradeshow and press tour demonstrations and trained sales staff.
Designed and maintained Global Sales Tools intranet site.
Slip.net
Webmaster 09/95-05/96
Designed and maintained the Slip.net website.
Maintained Netscape Commerce Servers for Slip.net user's websites.
Created content and templates for Slip.net technical support web site.
Freelance Property Master/Art Director 09/92-09/95
Supervised crews of up to 10 in the construction and decoration of film and television sets including:
- “VR Troopers” for Saban Entertainment
- “Pumpkin Head II” for Trimark
- “Motorcycle Gang” for Showtime
Acquired, built, and maintained property for use in film and television production including:
- “Don't be a Menace …” for Don't be a Menace Productions
- “Fast Getaway” for Cinitel
- “Return of the Living Dead III” for Trimark
- “Necronomicon” for New Line Entertainment
EDUCATION
Adobe Certified Expert in AfterEffects
Two years towards an MFA in computer animation from the Academy of Art College
BA in Theater Arts with an emphasis in lighting and scenic design from the University of California at Santa Cruz
BA in film criticism from the University of California at Santa Cruz
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